“Be careful of your thoughts as they become your words; be careful of your words as they become your actions; be careful of your actions as they become your character and define your destiny.” – Author Unknown; quoted by Kathy Swanson

Last night in New York, e woman network premiered their Glow Project, a documentary of 15 women whose success has been extraordinary! Remarkably these women spoke candidly about their “mommy guilt,” fears, success and lots more. There were many quotable quotes including another, “I want to live to be very old and ALL USED UP,” that got quite a laugh, but so true.

Kathy Swanson is the president of the Winnie Palmer Hospital for Women and Babies! Her focus and determination to lead her life by the creed above has earned her the respect of her peers, friends and family.

What I love about this quote is that your destiny is not set in stone, you can change destiny and you can begin by changing your thoughts and words and actions. It is so important to remember that all of us can do that in our personal life and/or in our professional lives and with our business. Change the thought message that your customers perceive you by. Of course it is always easier to build that from the ground up, but reinvention is the key to success, and the important concept to take away is that you can indeed alter the thought of the public perception of your business that in turn can impact words and action and bottom line!!!

I write like it is a simple thing, yet I really do not believe it is. Large companies have been known to spend massive amounts of money on branding anytime they need to change the public’s view of them, their products or their cause.

It is also about the focus and staying focused so that thoughts, words, actions and character all are in sync so that at the end of the day you achieve the destiny you dream of.